The future definitely doesn’t belong to internal combustion cars and that prompts some rather important moves from car brand we never associated with anything else than burning high-octane gas. Ferrari is one of those names and it looks like even the mighty Scuderia is preparing for a carbon neutral future. According to a report coming in from the UK, the company has reorganized in order to prepare for this move and, not only that, it also hired a few key people to help out with the transition.
Big things are happening in Maranello right now. The impossible is happening in more than one way. After confirming that it is working on an SUV, that may very well be named Purosangue when it comes out, fans have to take yet another hit to the chest, as Ferrari is getting ready to enter the carbon neutral era, as defined by the Italian brand itself.
Therefore, the Ferrari headquarters will now have five strategic departments: product development, research and development, digital and data, technologies and infrastructure, and purchasing and quality. All of them will be reporting directly to the Ferrari CEO, in order to optimize the processes and increase innovation.
“We want to push the boundaries further in all areas by harnessing technology in a unique Ferrari way,” Ferrari CEO, Benedetto Vigna said, in a recent talk with Autocar. “Our new organization will enhance our agility, essential to seizing the opportunities ahead of us in this fast-evolving environment.”
One key element in this whole equation seems to be Erenesto Lasalandra, former research and development chief at ST Microelectronics, Europe’s largest semiconductor chip manufacturer. He’s not coming alone either, being joined by another former ST Microelectronics employee, Angelo Pesci, who has 20 years of experience in the field. This points into one direction alone right now: electrification.
Ferrari did officially confirm that it plans to go full electric from 2030 onwards, with the first of its offerings in this space being launched in 2025. However, the same company said that such a move won’t be done until the technology will allow the brand to stay true to its heritage. Whether that will happen by 2030 or not, remains to be seen, but it’s clear to see that Ferrari is making efforts in this direction.
