According to a study conducted by the American Customer Satisfaction Index, Honda vehicle owners are the most satisfied in the business. The ACSI Automobile Study 2020-2021 was created using data from 4,888 customers who were randomly chosen and contacted through email between July 6, 2020 and June 28, 2021.
Customers were then asked to rate their recent interactions with various major car manufacturers. The answers were ranked on a scale from 0-100 and Honda achieved first place with a score of 82 out of 100, a 4% increase over its score of 79 in last year’s research. BMW came in second with a score of 81, a 4% gain over the 78 it received in 2020. Even though it had the same score as BMW, Lexus came in third with an 81, down one point from 2020 and tied with Subaru.
Audi, Ram, and Tesla were tied for fifth place. Hyundai, Mazda, and Toyota were the only other automobile manufacturers to score higher than the industry average of 78, each with a score of 79 out of 100. Dodge, Ford, Mercedes-Benz, Nissan, Buick, Cadillac, Kia, VW, Volvo, Acura, Chevrolet, Jeep, and Lincoln all received scores between 78 and 76.
Two companies stood out from the crowd though, in this year’s research. The first was Mitsubishi, which received a score of 71 out of 100, down 8% from the 77 it received in 2020. The second one was Chrysler, which received a 70 percent satisfaction rating. Vehicle safety, dependability, driving performance, exterior, comfort, interior, quality of mobile app, reliability of mobile app, website satisfaction, technology, gas mileage, and warranties were all examined in the research. The study also found that customer satisfaction across all of these areas fell in 2021 compared to last year, with one notable exception: gas mileage, which remained at the same levels as in 2020.
