As we all know, Google reigns supreme whenever you want to find information about a specific topic in a hurry. That’s why indexing on the world’s largest search engine is essential. That’s also why the statistics the company publishes about its service is of vital importance for many, including car makers. Toyota had a very good year in 2021 from that point of view.
The Japanese company was the most searched automobile brand in 2021, according to research put together by Australia’s Compare the Market publication. It was the most popular car brand in 47 of the 154 nations studied, accounting for 31% of the total. BMW managed to snag the second place in this ranking of the most searched automobile brand. It actually was the most popular choice in 29 countries, followed by Mercedes-Benz in 23 countries.
For the past four years, the three aforementioned automakers have been playing musical chairs, with BMW and Toyota competing for first place. In 2019, BMW was the most popular automobile brand in 118 nations, making it the most popular car brand in the world. Tesla has entered the leaderboard for the first time in 2021.
In Hong Kong, Israel, Macao, Singapore, and China, the American electric vehicle manufacturer has become the most popular car brand. In Austria, the Bahamas, Botswana, Congo Kinshasa, Croatia, Finland, Guinea, Iceland, Kuwait, Madagascar, Malta, Norway, Palestine, Rwanda, South Africa, South Korea, Syria, the United States, and Yemen, it came in second or third place.
Of course, these charts will be influenced by various factors. That’s why these rankings will also vary. For example, it’s worth noting that brands like Audi, Hyundai, and Suzuki ranked higher in Google searches in 2021 than they did in 2020. Other interesting tidbits hidden in the research includes facts like: for the first time since 2018, both Rolls-Royce and Mazda have become the most-searched automakers in at least one country. Volkswagen, Mitsubishi, Alfa Romeo, and Daewoo, on the other hand, did not emerge as a top search in any of the 154 nations studied.