Buick submitted a trademark application for the Electra name on December 20, 2021, with the US Patent and Trademark Office and the Canadian Intellectual Property Office. Electra is a well-known Buick brand name and was filed under “Motor land vehicles, specifically, automobiles.”
In 2020, the company debuted the Electra electric crossover concept at the Auto Shanghai show. Its purpose was to showcase Buick’s new, minimalistic design language as well as its electric underpinnings. We expect the American carmaker to introduce the concept to the US, maybe in production form, as a result of this trademark application.
It’s worth noting that Buick also filed a trademark registration for the Electra name in 2012. It retained the application until 2014, when the trademark was canceled by the USPTO due to “no timely filing of a Statement of Use or Extension Request after Notice of Allowance was given.”
It appears that the manufacturer is following through with the name for its forthcoming electric vehicle, as seen by this new trademark application. The Buick Electra Concept, which was presented in China, looks like a four-seat crossover with the sleek lines of a GT car. The butterfly doors, thin-slit headlamps, illuminated Buick insignia, and 23-inch wheels are among the concept’s key highlights, though we don’t anticipate all of these features to make it into production.
Two electric motors producing a total of 583 horsepower were installed in the Buick Electra AWD Concept. It runs on Ultium batteries with a range of up to 372 miles. The Cadillac Lyriq, with which the Electra will share its platform most likely, has a single electric engine on the back axle that makes 340 hp and 325 lb-ft of torque. Its 100 kWh battery offers a range of over 300 miles on a single charge. Better figures are expected from the Lyriq Performance AWD, which could be close to what the Electra promised in concept form.